Anyone who has ever tried to design an email template will know where I am going with this. It seems that until now, there has never been a set of standards to abide by when designing emails. Sure, we can follow our web design standards as closely as we normally would, but since current email clients support different HTML tags & CSS properties, how can we be sure we are all getting the same result? This is where the Email Standards Project comes in.
What is the Email Standards Project
The Email Standards Project works with email client developers and the design community to improve web standards support and accessibility in email.
Their goal is to help designers understand why web standards are so important for email, while working with email client developers to ensure that emails render consistently. This is a community effort to improve the email experience for both designers and readers alike.
Their blog style website is a great resource for designing an email template right now, giving loads of information on current email client support, email template layouts, plus loads of other stuff to help you along the way.
To read more about the Email Standards Project visit their website at: http://www.email-standards.org/
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